16 April 2015 | POSTED BY Newsroom Staff

'Because He Lives' Initiative Spreads Easter Message to Millions

The Church of Jesus Christ of Latter-day Saints' latest initiative to spread hope through the teachings of Jesus Christ saw significant success this Easter.

The "Because He Lives" Easter video (which focused on the possibilities for all mankind thanks to Christ's resurrection from the dead) has been viewed nearly 30 million times—more than five times the number of views from last year's Easter initiative.

This year's video averaged 3.2 million views per day (including 88.5 views per second on Easter Sunday), compared with 930,000 views per day for the "He Is the Gift" 2014 Christmas initiative and 598,000 views per day for last year's "Because of Him" Easter initiative.

Read more at the global edition of Mormon Newsroom.

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